Lean Into Your Strengths and Outsource w/John (One on One Session)

John is a one man band who wants to offer everything to his clients - from social media content videos to drone footage. But what is John's TRUE passion? He comes into this one on one session thinking he needs to do everything from editing to selling, but we really dig deep to discover what John can outsource and where he can lean into his super power.

In this episode, we will discuss:

• Leveraging your expertise
• Pricing project vs day rates
• Outsourcing what you're not passionate about

SHOW NOTES

:16 John introduces himself and describes his current situation with his media production company.
6:46 John goes over what his current struggles are.
11:20 Different reasons for procrastinating
19:00 Different kinds of retainer strategies
24:34 The nuances of pricing
31:53 Understanding your client's language to help deliver more value
38:44 John discusses his biggest struggle
43:07 John discovers he doesn't actually like editing 10 out of 10
54:59 John decides he is hiring an editor